Launch Semi-Finalists Announced!

Today, with great excitement, Slingshot announces we have selected six semi-finalists for our Launch initiative!

We had almost 20 applications in total and it was a tough task to narrow it down to the six. We appreciate all those who applied and it was great to learn about so many incredible organizations helping the community.

Without further ado, the six semi-finalists are…

American Printing House for the Blind

The American Printing House for the Blind’s (APH) mission is to promote independence of people who are blind and visually impaired by providing specialized materials, products, and services needed for education and life.


Bridgehaven provides hope and recovery through innovative, comprehensive, community based mental health services to adults living with mental illness. Our core values include advocating for those living with mental illness; value and respect every person; using best practices and striving for excellence; committing to the highest ethical standards; and believing that recovery is possible.

Girl Scouts of Kentuckiana

The Girl Scouts of Kentuckiana (GSK) have been building girls of courage, confidence, and character who make the world a better place since 1917. Girl Scouts, in partnership with committed adults and communities, inspires girls to develop strong values, leadership skills, social conscience, and conviction about their own potential and self-worth.

Global Game Changers

Global Game Changers mission is to provide enriching educational programs that empower all children to find their inner superpower to make the world a better place and become more engaged citizens using our superpower equation: MY TALENT+MY HEART= MY SUPERPOWER! Our vision is that every child, no matter who they are or where they come from, will learn to embrace IGNITE GOOD!

Hope Scarves

The mission of Hope Scarves is to share scarves, stories and hope with people facing cancer.

We do this by sharing Hope Scarves (a scarf that comes with a survivor story) to those in treatment, and also supporting cancer research.

New Roots

New Roots was founded in 2010 with the mission is to ignite community power for fresh food access. We do this through our community leader-driven Fresh Stop Markets, fresh food markets that pop up biweekly in 16 fresh food insecure, underinvested neighborhoods in Kentucky.


Best of luck to our semi-finalists. Stay tuned for the next steps!




Launch is a non-profit initiative by Slingshot to donate our time and services to design and build a custom mobile application for one local non-profit organization. Learn more at or click here to visit the announcement about this initiative.

Slingshot Competes in Plane Pull, Raises Money for SOKY

UPS Plane Pull Slingshot

At Slingshot, our idea at success is helping our partners bring game-changing ideas to life. Recently, the Slingshot team participated in the UPS Plane Pull presented by Brightspring in support of Special Olympics Kentucky.

The UPS Plane Pull is an exciting event that brings our community together as competitors to support 8,900 athletes in Louisville and across the state. Each team competed to see who can pull a 124,000-pound UPS Boeing 757 cargo plane 12 feet in the fastest time. Continue Reading

Slingshot Announces Launch!

Today, Slingshot is excited to announce we’re launching a charitable initiative to give away our services to design and build a mobile app for one local non-profit!

For over a decade, Slingshot has been blessed to have worked with great companies throughout the Louisville community and beyond, building innovative and modern technology solutions that can be game-changing. We realize as lovers, creators, and imaginators of software that technology solutions when properly executed can bring enormous benefits to an organization.

In the non-profit space, we realize many great organizations don’t always have the budget to undertake technology initiatives although they may have areas where there is enormous need or opportunity.

For this initiative we expect to donate nearly $75,000 of in kind services. This is a big deal for us but we feel the time and effort will be well worth it when we see a non-profit empowered to further drive their mission through technology.

To learn more, visit the official Launch page at



Slingshot is a product development company specializing in understanding the vision for innovative technology ideas and taking them from inception through design, testing, implementation, and launch. Slingshot deploys a unique and bold process to deliver amazing value in what we build.

Slingshot is an Official AWS Partner!

As of February 15th, Slingshot is proud to announce we are an official Amazon AWS Partner!

At Slingshot we are a huge advocate of Cloud and this partnership with Amazon AWS solidifies our continued commitment to to evolve and learn as experts in the space.  For our clients, a Cloud first mentality when developing software products means better scalability, fault tolerance, performance, and a less expensive monthly infrastructure cost when our products are deployed.

4 Ways This Benefits YOU:

As an AWS partner, we have easy and quick access to engineers and technical support personnel who work directly at AWS.

Throughout the whole process of partner certification the folks at Amazon have been approachable, knowledgeable, and easy to work with.  We love the fact that working with them is seamless and this collaboration is a powerful asset whether we’re developing new products or helping our clients with Cloud migration.

As a company, we hold 3 official AWS certifications and multiple accreditations

We have invested time and money into training, and for the individuals who’ve achieved these certifications and accreditations, they’ve invested their passion, hard work, and long hours to learn and accomplish these achievements.  

For our clients, this means we are deeply knowledgeable about what AWS has to offer and we know how, why, and when to use particular aspects of those offerings to best benefit the solutions we build.

Cloud-first architecture is embedded in our process

The Cloud is an incredibly impactful tool as its power, flexibility, and low cost continues to transform how applications are built.  Gone are the days when infrastructure and programming can be separated.  In fact, not thinking about the Cloud from the start puts any application at a serious disadvantage.  

At Slingshot, a Certified Cloud Architect is a part of every project, advising on architecture and ensuring we’re building with the Cloud in mind throughout.  This helps assure you that as we’re buildling, we’re thinking about scalability, performance, and a low continued cost of ownership every step of the way.

Our clients want to go to the Cloud, and we’re here to help

The Cloud means a lot of things, but it’s a hugely growing industry that is only getting bigger, more sophisticated, and more powerful.  Our clients want to be able to take advantage of this, we hear them and are invested in being the partner to help them.

How can we help?

We love to share what we know and love to help our clients in any way that we can.  Specifically here’s what we can do to help you take full advantage for the opportunities around Cloud:

  • Cloud Migration – Slingshot consults and advises on Cloud migration strategy as well as assists and/or fully executes on the actual implementation.
  • Cloud Consultation – If you’re building an application or in some way using the Cloud but need some expert guidance, we can teach, train, and consult on an as needed basis.
  • Managed Services – If you’re looking to offload the management of your Cloud solution, we offer managed services to monitor and maintain applications running in the Cloud.
  • DevOps – Using the Cloud, we can help automate deployments, provision new environments, and keep everything running smoothly, which allows your developers to concentrate on development. We offer both consultation, execution, and managed services in this area.


Slingshot is a technology company focusing on building software products for web and mobile.

We build with Cloud in mind and also assist on Cloud migrations. Contact us directly to learn more.

Lean Stories – The Power of Interviews

Today was a proud moment.  Together, with our client, a key decision was made.  True, we make lots of decisions on a daily basis, but this was a decision that will end up saving over 1,000 hours in man power that otherwise would have been spent going down a rabbit hole of building the wrong thing.  But here’s the kicker.  It wasn’t the Slingshot team or the client that ended up making that decision, but rather the users of the product, the customer, made it for us, and it was beautiful.

In the software world we all want to be better, we all want the perfect process, the most efficient means of developing, the most innovative designs and the most disruptive products.   We search, we implement processes, we dive deep down into the crevices of our brain to grab hold of that something special.

But if we’re being honest we all need to be humbled, and eventually we almost always will be.  No argument, brilliant insight, or flawless logic can defeat the almighty customer.  They will tell you, without hesitation, that your idea sucks.  This is a scary thing, and our fear of rejection can drive us away from this all important moment.  It can drive us inward for shelter by directing our attention to budgets, timelines, status reports, and other typical indicators of project success that are safely within our control.

But to be bold, innovative, build the best, and build what’s right for the customer, we have to get beyond fear and ego.  We must RACE to the customer as quickly as possible, learn with open minds, and detach ourselves from our own opinions and biases.

This is why establishing customer interviews as the FIRST step is critical in vetting an idea.  Do it early, and your idea hasn’t grabbed hold of you so tightly that your ego refuses to listen to anyone but you.  Now, you have a chance to learn with an open mind and pivot when you need to pivot.

This project was a simple story.  We had a direction.  Then we  interviewed 12 people, one by one, and that direction changed.   The data was obvious, and there was no convincing, grandstanding or power plays to save the original thought.  No one clung to the initial idea because no one had staked their reputation on it.  

Pivoting, in this case happened effortlessly, as it should.  

This is in stark contrast to how a lot of software is done.  Many times, there is an idea, vendors are selected to bid, and quotes come in.  A decision is made, and the project starts.  A solution is built and the vendor does a great job, everything is on time, on budget and everyone is happy with the product.  But then the customer sees it for the first time, and they just don’t care.

With customer interviews, this played out story can be avoided.  

Thankfully for our client, it was.  Their story is a positive one, and a reminder of why we have embraced a Lean Approach to developing software products.  A reminder to the critical importance of being incredibly hands on with the customer from the start, and why the brightest minds, ideas, and innovations can always benefit from a dose of customer voice. 


Slingshot is a technology company focusing on building software products for web and mobile.   

Learn more about our process or  contact us directly and we can set up a conversation.

A Kickoff to Remember

November 2nd was declared “Slingshot Day” by the Mayor’s office, in honor of our grand relaunch. We’re greatly appreciative of our city, and look forward to growing with the community.

What an amazing night. GLI was in attendance for the ribbon cutting, DJ Sam Sneed was awesome, the food from the Fat Lamb was incredible, drinks were flowing, and we had three lucky winners in our prize giveaways.

More than 150 people joined us for our Launch Party, and it was amazing to see the support and comradery of the community.

Ribbon cutting success!


Kindle Fire HD giveaway!


Party really under way now!


Good conversation in the bar area.


Check out the rest of the event photos by clicking here.

The Slingshot team wants to thank everyone for their attendance and we hope you had as much of a good a time as we did.

As we go forward, our promise will always be to continually innovate and drive value for our clients. We are a quality first company that’s driven to be the best at what we do, and we believe our emphasis on combining strategy, design, development, and Cloud expertise allows us to drive the biggest returns for our clients.

We’re always an open door and love to help people as much as we can. Please reach out to us if you want to discuss anything technology related and also follow us on Twitter, Facebook, and LinkedIn.


Slingshot has Arrived

Today, it’s with great excitement that I’m announcing igNew has officially changed it’s name to Slingshot. For us, this is the culmination of a 12 year journey that’s let us see a great many things and experience all of what software development has to offer. And not just the good, but the great, the bad, and the ugly as well.   

We’ve learned a lot through our own experiences and the experiences of our clients, and with that learning, we’ve evolved.   

However, some things haven’t changed. igNew humbly began with us as kids just out of college dedicated to being the best at building software. That drive, and that mission, still stands today.  We still believe in great culture and great passion, and hiring exceptional people and giving them the tools and freedom to do their job well. And most importantly, we still define success as building things that have profound impact for our clients.

Our clients put tremendous trust in us.  They make big moves, undertake bold initiatives, and risk a lot when undertaking projects.  We’ve always tempered those risks and guided clients by our own demand to be the best. But being the best is a journey. It’s a constant evolution.  We saw the need to innovate within ourselves, and that innovation for us means great things for you.

We’ve modernized our Lean methodology and process to include design as an integral step in what we build.  And we leverage design to test ideas with in field interviews, prototype development, and user testing.  We do this to make sure what you’ve entrusted us to build will have the impact that’s desired.

Our build step is led by our same great team of developers that has been us with for years.  However, in the last two years we recognize Cloud as a key to building solutions that are more scalable, more powerful, more fault tolerant, and more flexible.  

All of this is brought together through great process.  Ours is a process that ties together the cross disciplinary minds of strategy, design, development, and Cloud expertise. The result is an ability to help clients avoid pitfalls early on and target your investments in technology with absolute precision.

As we took on these changes, we figured a change of scenery that spoke to our new brand was in order. Slingshot recently moved into a space that is more conducive to the collaboration of our multi-disciplinary teams.  It’s fun, and make no mistake, we have the coolest office sign in all of Louisville.

In the coming days, you will receive an invitation to join us for a celebration of our new brand, our new space, and our new people. Most importantly, this is a celebration of our transformation to better serve you, our client.

Your trust in us demands we innovate, it demands our learning is continuous and I’m happy to say we recognize and share the same demands of ourselves.

We hope you’ll join us on November 2 to come see what we’re doing, meet our team and check out our space.  In the meantime, follow us on facebook and Twitter.

Slingshot has arrived.  Let’s do bold things together.