Electro-Harmonix
Developing an ecommerce site for the most badass provider of musical effects equipment.
The Story
For decades, Electro-Harmonix (EHX) has been known for creating innovative, uniquely-named guitar pedals. Despite their wicked history and vision, EHX had one problem: it was difficult for their customers to buy EHX equipment online since their site wasn’t built to handle online sales. They wanted a way to sell directly to consumers, while maintaining connection with their dealer network.
Technology: WordPress, WooCommerce
Taking Aim
To help customers buy EHX equipment, we built a brand new ecommerce website. To help their dealer network, we filtered orders to dealers, who then select to fulfill the order and complete the sale. We were fascinated by the power of Electro-Harmonix as a brand and their commitment to quality, innovation, and funk.
Objectives
- Design a modern, seamless ecommerce website
- Interview both musicians and EHX dealers for insights & deeper understanding of their buying habits and pain points
- Launch the website before Black Friday
- Create backend logic to filter orders to dealers who can chose to fulfill the order
- Highlight specs and data-points users need quick access to, without having to dig
Hitting The Target
As EHX likes to say, 2020 wasn’t all bad. We were able to work with a visionary client, and had a blast doing so. Thanks for letting us amp up your digital presence. ? This project has us excited to try new, adventurous ways of helping our clients. If you’re interested in learning more about EHX, visit their new and improved website!
Check out EHX