The Sales and Marketing Coordinator will be responsible for coordinating and executing successful events, webinars, and email marketing campaigns to generate leads, nurture prospects, and enhance customer engagement. 

This role involves collaborating with cross-functional teams, managing vendors, and contributing to the overall marketing strategy to achieve our business objectives. You will report to and collaborate with our Director of Marketing and New Business, Savannah.   You’ll also work frequently with members of the executive team and leaders within the organization.

Key Responsibilities:

Event and Webinar Coordination:

• Plan, organize, and execute both virtual and in-person events, including conferences, seminars, workshops, and webinars.
• Coordinate logistics, budget, timelines, and event promotion to ensure seamless execution and maximum attendance.
• Collaborate with internal teams to create engaging event content and materials that align with marketing goals.
• Post-event evaluation, tracking success metrics, and providing recommendations for continuous improvement.

Email List Generation and Management:

• Develop strategies to grow and expand Slingshot’s email subscriber base through organic and paid channels.
• Work with vendors to identify potential leads and acquire targeted email lists to increase outreach and engagement.
• Regularly segment and clean the email database for improved targeting and deliverability.
• Craft compelling email campaigns with the goal of high open and click-through rates.
• Helping the team through market and prospect research 

Marketing Collateral Development:

• Collaborate with the marketing and design teams to create eye-catching and impactful collateral for events, webinars, and email campaigns.
• Ensure brand consistency across all marketing materials and communications.
• Brainstorming with the executive team for new creative marketing approaches

Lead Generation and Nurturing:

• Support the sales team by providing them with qualified leads generated from events and email marketing efforts.
• Implement lead nurturing strategies to keep prospects engaged and guide them through the sales funnel.
• Attend networking and business events to meet potential leads and grow your network.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1 to 3 years experience in event and sales coordination, preferably within software
• Expectation to attend regular events and meetings within Louisville
• Demonstrated expertise in email marketing, list generation, and segmentation.
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Creativity with a propensity to be daring
• Excellent communication and interpersonal skills, both written and verbal
• Ability to thrive in a fast-paced, collaborative environment.

Preferred:

• Proficient in using marketing automation and CRM tools.
• Basic photography skills
• Familiarity with Photoshop and Figma for the creation of simple design assets
• Basic print and web design skills
• Kid-like enthusiasm around all things marketing and sales
• Passion for change through technology
• Easy to talk to and friendly 

Who is Slingshot?

Slingshot is a group of big kids and daredevils with our main office in Louisville, KY and additional offices in Nashville and Chicago. We’re smart, passionate, creative, and modest 😉

We’ve been around since 2005 and build software products for web and mobile that solve real problems for all types and sizes of organizations. We like helping our clients and making sure whatever we build has a huge impact.

Why Work For Slingshot:

• Hybrid work schedule: at-home and in-person
• Unlimited vacation and sick days
• 401k retirement plan with guaranteed company contribution of 3%
• Employer-paid health insurance
• Quarterly bonus
• Regular office events
• Flexible hours
• Awesome equipment; we’ll get you what you need

If you are a proactive and results-driven professional who enjoys planning and executing successful events, webinars, and email marketing campaigns, we’d love to have you join the Slingshot team! 

Interested in the position?

Apply for this job by submitting our careers form below or sending your email to joinus@yslingshot.com. Hope to hear from you soon!

Cheers,

– The Slingshot Team